If you look closely, influencers (not all), but a good number, put #s under their posts.
Even you probably enjoy putting hashtags under your photos, just to be “part of the community” of that hashtag, or because you were told you would get more of likes and subscribers with without really knowing why or how.
It's time for an explanation!
#s are indeed simple and effective tools to gain “likes” and sometimes “subscribers”. With good use of #, your posts have a wider reach, which can then lead to some virality and thus trigger an organic reach to your photos and your account. So gain in likes and subscribers.
Here are some tips:
You should mix your # in terms of size and notoriety! Instagram's logic is well established, and will initially display your post on # less than 150,000 posts, then if your post works well, on means (between 150,000 and 1 million), then in the same logic on # > to 1 million posts.
So depending on the size of your account, we offer you an example of using # to gain vitality:
If 3 to 10k followers:
- 3# small
- 3# means
- 2# big
- 2 specific to your photo
If 10 to 50k followers:
- 2# small
- 5# means
- 3# big
- 2 # own to your photo
If 50k to +:
- 2# small
- 4# means
- 4# big
- 2 # own to your photo.
Don't forget to vary your # under each photo! If you always use the same ones, Instagram will consider that you are spamming and not spontaneous content. We therefore advise you to make a note on the phone with several groups of #.
WARNING: Avoid using # broken! Broken #s are #s used in irrelevant ways. You just have to consult it on instagram, if there are no recent posts or posts at all then the # is broken, so do not use it.
Example of group # for a travel blog Instagram account, which targets a FR and EN audience:
EN: TRAVEL
#travelblogueuse #voyageuse #globetrotteuse #blogueuse #blogueusevoyage #blogueusemode #frenchgirl #frenchblogger #voyages #instavoyage #voyager #voyageur #voyagevoyage #carnetdevoyage
FR: TRAVEL
#travel #traveler #traveling #travellover #instatravel #travelgram #travellers #traveller #travelling #passeportready #travelwihme #travelphotooftheday #lovetotraveltheworld #travelshot #traveldaily #amazingdestination
FR: BLOG
#instablogging #bloggerofinstagram #bloggerpost #lifeofblogger #lifeofablogger #fashionblogger #travelblogger #blog #blogger #instablogger #frenchblogger
FR/EN: TRAVEL
Mix group 1 and 2
FR/EN: BLOG
Mix group 1 and 3
EN: TRAVEL / BLOG
Mix group 1 and 4
FR: TRAVEL / BLOG
Mix group 2 and 3
You now know the usefulness and importance of # if you want to develop your Instagram account Do not hesitate to use our hashtag groups and get inspired to get started!
Justine from Creative Kits ♡
